I Predict A Yawn

A new year brings new challenges. Lots of journalists and media/pr types have written their predictions for the year ahead and as such I’m not going to waste my time pretending I have an insight into what 2009 holds for pr agencies.

What I am going to do though is look at some of the traditional myths and practices surrounding pr and see if they are relevant to the current state of play, with a healthy dose of my own humble opinion. If you want to comment on the posts, by all means do. I’d be interested in hearing your thoughts!

I’m going to kick this series of posts off with the topic of press trips and their worth to journalists and your client in the current climate and pr landscape.